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APPROACH
As a Professor of Tourism and an expert in foresight methods, I blend my knowledge of tourism and my skills in foresight into the tourism foresight process.
I draw on your in-depth knowledge of your organisation and its business environment to
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explore which change factors are the most important for your organisation,
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imagine future scenarios and a desirable future,
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design appropriate strategies based on these scenarios and
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implement these strategies.
The typical tourism foresight process involves all the above four steps, but you may also take a modular approach and take each step at a time to determine whether this process is suitable for you and your organisation.
EXPLORE
Detect new signals, change-factors and trends to be ahead of the game.
IMAGINE
Envision possible as
well as desirable
futures to test your current strategies.
DESIGN
Develop future-proof strategies and prepare for change before it affects you.
ACT
Implement the strategies and become a forward-thinking organisation.
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