As a Professor of Tourism and an expert in foresight methods, I blend my knowledge of tourism and my skills in foresight into the tourism foresight process.
I draw on your in-depth knowledge of your organisation and its business environment to
explore which change factors are the most important for your organisation,
imagine future scenarios and a desirable future,
design appropriate strategies based on these scenarios and
implement these strategies.
The typical tourism foresight process involves all the above four steps, but you may also take a modular approach and take each step at a time to determine whether this process is suitable for you and your organisation.